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Every tool here is a reasonable choice for somebody. This page tells you which somebody, and we mark the rows we lose rather than leaving them out.
One page each
No consent banner in lightweight mode. Unsampled reports. Data you own.
> Where they win: It costs nothing and its ad ecosystem is unmatched.
A step-by-step switch using parallel tracking, not a sales pitch.
> Where they win: Your history stays in GA4. There's no importer.
One transparent price and one dashboard, with no plugin licenses and no server to tune.
> Where they win: Matomo is open source and free forever if you self-host.
Years of history, plus events, campaigns, replays, and heatmaps.
> Where they win: It costs nothing and it is one toggle if you are already behind Cloudflare.
Full analytics on any site, not just WordPress, including replays and heatmaps.
> Where they win: It bundles backups, security, and a CDN alongside stats.
How we do this
If you never need session replays or heatmaps, the privacy-only tools in this category are excellent and simpler than we are. If you need a full enterprise analytics platform with tag management, someone else is likely a better fit.
We exist for the case where you want both privacy analytics and behavior data, and you're tired of paying multiple vendors to get them.
OptikAnalytics opens in 2027.
Join the waitlist for early access, and keep the prices on this site for as long as you stay subscribed.
EARLY ACCESS
We open in 2027. Get early access before the public launch, and keep the founding prices for as long as you stay subscribed.
We'll only email you about the launch. Founding pricing locked in.